DIFFERENCE BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING
Great marketing finds and keeps customers. Now more than ever people spend more time online than they spend reading. For this reason, marketing is shifting away from traditional to digital channels. Digital marketing provides unique and strong ways to market to prospective customer
The question often asked is, which is more effective?
Digital marketing is preferred more certainly effective because it consists of the ability to track data but not underestimating traditional marketing, as both have their own niche
Despite the interest in own fields -the impact of technology on consumers is increasing with no signs of slowing down. However, digital marketing has shown high standards and became popular as it directly links us with the world we live in
Here are some basics about the concept of traditional and digital marketing
Traditional marketing includes TV, Magazines, newspaper ads, radio detect mail etc. It has been used for decades. A single add can reach thousands of viewers in a short time.
Traditional marketing can have value or it may work at a slow pace and limit the ability of the company to grow efficiently as quick as it could be using digital marketing. As compared to traditional marketing digital marketing often produces a high return on marketing investment. Digital marketing can reach and convert new customs efficiently. Traditional marketing requires more manual processes .more money and time. Digital marketing on other hand is highly automated and efficient.There are some successful traditional marketing strategies, particularly if you are reaching largely local audience, but it is important to take advantage of digital marketing so as to keep up in today’s world
Nowadays, traditional marketing is used by a record of 30%. whereas digital marketing shows a scale of 70%
USE OF DIGITAL MARKETING
The world is quickly becoming digital. People are consuming electronic content faster every day. Various benefits of digital marketing are:-
It is more cost-effective and helpful for small business as they don’t have many resources or a lot of capital. It can provide you with a cheaper and more effective advertising channel.
It also caters to the mobile consumer. Mobiles are used to browse .large companies use mobile devices daily so it is essential that you use a marketing solution that targets there devices properly
Digital marketing helps track customers journey and will also encourage social media engagement. It may also be helpful in competing and helps in earning people’s trust.