The first thing you have to learn, “The Power of Digital Marketing lies in its Content” If not, you have now. content Play lead role in your digital marketing activities.
the rise of content is because media has become democratized. We live in a world where everyone can get involved with it, even though succeeding with it is something else entirely. You can write a blog or record a podcast and video if you have a phone. And whether we like it or not, fake news now has a spot on the table, although it’s definitely not a practice I condone in the slightest.
Strategy to Build Excellent Content
the first thing Content should be easy to read for the audience.
second, it should not be boring it should be also a rich content.
to make your content best for people first you have to know that which audience you want to target
First, choose your audience which age of people you want to target, for what purpose you want to target them,
second, you want to choose a country, of which country people you are choosing and language of that country make sure you have to check the language of the country. and always write your content in easily readable for that country people and your content should be interested and attractive.
You are writing a content on any topic like education, health, etc. it should in easy language and well explained and not a very tough word used in it. it can be readable by all people. the main thing I want to tell all people want interest to read content. so from where and how you give them interest?
you can give them an interest in making content easy and write content like a story. sometimes it very boring to reading and reading then you can also put some media files about your topic in your content like:-Infographics
An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time.
you can make your own Infographic by using some tools like PIKTOHART
go to the link:- https://piktochart.com/formats/infographics/
click to signup
then go to create my infographic
2. PowerPoint presentation
you also make your own powerpoint presentation. on your topic by adding images related to your topic. Creating a PowerPoint Slide
Open Microsoft PowerPoint.
Go to File at the top of the screen and click New. A box that says “New
Presentation” should appear on the right side of your screen.
In the “New Presentation” dialog box, click on “From Design Template.” You
may then scan through design templates and choose one that you like.
Step 4: Slide Design
Select a design template by clicking on the template you like. You may
choose a different color for your template by clicking on “Color Schemes” in
the “New Presentation” dialog box.
Step 5: Slide Layout
Change the Slide Layout. You may change the slide layout (how information
is presented in the slide) by going to the top of the screen and clicking on
“Format” – “Slide Layout.” A box will appear on the right side of your screen
(where “New Presentation” appeared) labeled “Slide Layout.” You may select
a design by clicking on it.
Step 6: Adding Text
Enter your text by clicking and then typing in the box titled “Click to Add
Text” or “Click to Add Title.”
Step 7: Adding Pictures
You may add pictures by clicking on the box that says “Click to add content.”
Inside that box, there will be a smaller box with six icons. Click on the icon
that looks like a photograph of a mountain. A new window will open,
allowing you to browse for a picture on your computer or a CD. Once you
find your picture, click on it and then click “Insert.” Step 8: Resizing Pictures
You may change the size of your picture by clicking on the picture. The
picture will then have black lines around it with small bubbles or boxes in the
corners. Place your mouse over the bubbles or boxes and click. Holding the
mouse pointer down, drag the picture to the size you want.
Videos are the best tool to attract people to read your content. because if you short description about your content then it can be interesting to read. you can also make your videos with your mobile phone upload it on youtube then with youtube link you can upload it to your link. you can also make your own presentation video on your content by using tool Animoto
it’s very easy to use go to link>https://animoto.com
Images are the media file which is used mostly by all content writers. you can simply download them from any search engine like google and upload it to your content.
with all these tools you can make your content attractive and interested