Social Media Marketing

Social Media Marketing

Brief Insight into Social Media Marketing 

As we enter into a new chapter on a new calendar year, it’s time to start thinking about effective social media marketing strategies for your small business. In order or you to stay ahead of the competition, it’s imperative for you to adjust your marketing strategy to take advantage of prevailing trends and the ever-evolving market for various business industries. The small business platform has changed a lot in the last few years and staying up to date with those changes can be a challenge.

social media

How social media site take place in marketing?

A rise of social networks has reignited the interest in influencer marketing. In the digital era, superstars are not only the influencer’s services, but also a popular blogger or an industry expert can have the strongest influence on buying decisions of consumers. Any individual with an established credibility and the large audience can be an influencer. Their trustworthiness, expertise, and authenticity can persuade the consumers to engage with your brand. And that is why it is recommended to establish a potential relationship with them and orient your marketing activities around them. Choosing the right social marketing channel is a crucial yet challenging task. The problem is that you can find an overwhelming number of social media sites. Carrying out a detailed research and analyzing the objectives can help you pick the relevant channels that best suit your brand. No matter whichever industry you are in, make it a point to use social media to your advantage.

Top 8 social media sites


facebook logo

Nowadays, every one of us is well aware of Facebook. Furthermore, it is one of the most popular social media sites which was launched in the year 2004 and now used by more than 900 million users. If you are wondering how it helps in your business promotion, then don’t be. You just need to create a Facebook page for your business and post your products and services, blogs or images for your customer. It will grab their attention and easily crawled by search engines. It also allows your customer to like, comment or shares your posts which in result increase your visibility among more and more people. No doubt, it is the best option for your online business promotions.


twitter logo

Another outstanding social media site is Twitter which is also known as a micro-blogging site. Nowadays, it has more than 500 million users worldwide. You can tweet about your products and services on Twitter in short, sweet and to-the-point manner.


you tube

Apart from your site content, you can share your company videos on YouTube. This is an important social media site which is now owned by Google and helps you to post your rich keyword video on it for your customers and competitors as well.



Without any doubt, Google is a powerhouse for all the above social media sites. It has continually added, updated and created new products for the sake of the users. And Google+ helps you to add your customers and competitors in your circle and build a healthy business relationship with them. It also helps you to understand their needs and allow you to fulfill the same in a short period of time.



It is one of the famous and mostly used B2B social networking sites, which was originally launched in the year 2003. It helps you to generate leads from all around the globe. You can easily make business groups and post so many things on it. Apart from this, you can even post or find jobs on it.


snap chat

In B2B industry, many live events can be uploaded on Snapchat such as business meetings, visits, tours, and Tradeshow participations, opening ceremonies of the new plant, product testing in the market, B2B research survey with consumers, media conferences and press releases. Sharing videos of live business events can spread a positive word of mouth among the target audience.



In B2B industry, many live events can be uploaded on Snapchat such as business meetings, visits, tours, and Tradeshow participations, opening ceremonies of the new plant, product testing in the market, B2B research survey with consumers, media conferences and press releases. Sharing videos of live business events can spread a positive word of mouth among the target audience.

Benefits of social media marketing

Driving Traffic


Driving people to your website is the name of the game – a top priority for anyone hoping to utilize the Internet for business opportunities. In the absence of social media websites, your Internet traffic will be limited. This traffic will include people who arrive at your website after performing searches based on keywords for which you rank in search engines. If you don’t have effective search engine optimization based on relevant keywords, you will be missing significant traffic. Other traffic will include people who are already familiar with your online presence. By adding social media exposure, you create another way for people to find you every time you promote it using this networking tool.

Inexpensive Exposure

Promoting yourself in this fashion is cost-effective. With as little as an hour a day, you can develop quality content that fits your brand, product, or service. After creating the content, it’s just a matter of getting it seen via social media. Some of this exposure is free based on the viral effect of these websites. It’s also possible to purchase advertising, and the prices are not unreasonable, even for small business owners.

Get Your Brand Noticed

Putting your brand in front of as many people as possible is paramount to marketing success. When you focus on social media marketing, the possibilities for visibility can become astronomical thanks to newsfeeds that can reach large numbers of people. The more people who see your brand repeatedly, the more people will become familiar with it. This familiarity can build consumer trust and confidence over time, which can translate into brand loyalty eventually.

Conversion Rate Improvements

When more people find you online or begin following you on the Internet, you should experience higher conversion rates. Again, this is a numbers game. The more people who find you on social media and have a chance to interact with you on these websites or on your own website, the more people will likely convert to a sale. Although not every interaction will convert, the more positive interactions you have, the higher your conversion rate should be. Taking the time to reach out to potential clients and customers using social media also humanizes you. This deeper connection tends to have a positive impact on conversions.

To make a lasting influence on the user and establish an effective business any entrepreneur should be adept in social media marketing. There are a number of factors to keep in mind while promoting your business online so as to maximize its potential and achieve realistic real-time sales. We believe marketing through social media is a potent technique that will make your site profitable over time.

Following are a few pointers that an entrepreneur would do well to remember while utilizing the immense scope of this type of marketing. Firstly, one should continuously try to give a clear account of the company’s product or the contents of the business instead of exaggerating and claiming the impossible because this discourages people from visiting your site whereas a more realistic picture generates slow but steady traffic over time. Secondly, it is significant to post as many links as you can anywhere there is a provision to do so.

Any business becomes profitable only if the end product promised by the company or the entrepreneur is really as good as advertised and produces customer satisfaction. There is no shortcut formula for success using marketing since it only gives more perceptibility to the business and the end sales depend only on the efficiency of the product. However, social media marketing is the significant tool that, when correctly used is a highly beneficial and promising enterprise.

Difference Between Social Media Marketing and Social Media Optimization

Social media optimization is a process of making website social media marketing ready. While social media marketing is a process to market business on social networks. So don’t think that they are same.

What is Social media optimization:

Social media optimization is a broad process, where you need to work on your website and every web pages so that they all can perform in an optimal way on the social media. Social Media Optimization or SMO refers to the process of optimizing a website so that it can be displayed online on different social media websites. This process can include some on-page activities such as refining and revamping the interface and usability of the website so that it becomes more user-friendly and compelling to the visitors in an effort to help them to share it through different social media sites.

Types of social media sites include social networking websites such as Facebook, Twitter, video sites like YouTube, Vimeo, Dailymotion and blogging websites like WordPress, Blogger, Microblogging sites like Tumblr and social news and social bookmarking websites Digg and Reddit. In general, social media optimization is to make a website and its content workable and optimized for sharing across all social media and social networking websites globally. In short, we can say that SMO is all about pulling the audience in with an “optimized” and user-friendly website and encouraging them to spread the content without any hassle.

Some important techniques of SMO to be done on the website for Social media optimization:

  • Increase likability
  • Make tagging and bookmarking easy
  • Reward inbound links
  • Helps your web content to travel
  • Encourage the mashup

What is Social media marketing:

SMM / Social media marketing is the next step to Social Media Optimization (SMO). Once you optimize your website then it is time to share and publish it online on popular and different social media websites for the people (potentially your future customers) to know about your service or products or brand to show interest in them. It plays more active and important role by referring to the creation and sharing of that content and other messages through the social websites by means of viral marketing. These may include blogs, advertisements, images and videos describing your business, services or products. For example, creating a convincing web content that attracts to people and people gets that bookmarked, spreading an amazing viral video by putting it on video sharing website YouTube and other popular social media websites those falls under Social Media Marketing. You can have a look on Social Media Marketing Process following:

  • Research
  • Identify opportunities
  • Study impact
  • Priorities opportunities
  • Reach opportunities
  • Address queries
  • Review and report

SMM / Social Media Marketing is about effective activities that are done by off-site, for example, participating in online communities / social media website to have direct interaction with your existing customers and potential future customers build an active part of Social Media Marketing / SMM. Social Media Marketing starts when Social Media Optimization ends.


The clear difference between the SMM and SMO is: SMO refers to on-page modifications on website whereas SMM refers to activities taking place on the website (on some other social media websites). In brief, Social Media Optimization is as a way to encourage Social Media Marketing activities by visitors of your websites.

1 Comment

  • by Nagesh Lingayat Posted April 5, 2018 11:37

    Nice blog & thanks for sharing it.

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